Category: Blog

Top Tips To Writing Press Releases

So, what’s a press release? press re·lease A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Really, when it comes to the press release it is really just an announcement of
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JOURNALIST TALK: Pitch Tips From A Producer & Assignment Editor

    What is the best way to pitch a journalist? The best way to pitch a story to any Assignment Editor is through a detailed email. Make certain the subject line is eye catching. In the first 2 sentences get the important information out. Make sure contact information is right. In a story pitch,
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Media Feature: Lydia Di Francesco

This month I have the pleasure of sharing with tips and advice from an entrepreneur who is really rocking her media and PR plan. She is seeing some serious press success. Lydia Di Francesco is a Certified Personal Trainer, coach, and entrepreneur. What she has been able to do in recent months with her media
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