Category: Blog



MEDIA FEATURE: Alanna McGinn, Good Night Sleep Site

  This month I have the pleasure of featuring a friend. Alanna McGinn is the owner of Good Night Sleep Site and she has some seriously great media moments under her belt. She is sharing some fantastic experience and knowledge with us here. Tell us a bit about you and your business AM: I am
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Top Tips To Writing Press Releases

So, what’s a press release? press re·lease A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Really, when it comes to the press release it is really just an announcement of
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JOURNALIST TALK: Pitch Tips From A Producer & Assignment Editor

    What is the best way to pitch a journalist? The best way to pitch a story to any Assignment Editor is through a detailed email. Make certain the subject line is eye catching. In the first 2 sentences get the important information out. Make sure contact information is right. In a story pitch,
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