Hi! My name is Christy A Laverty.

I am a Media Coach and PR Strategist.

I work with solo entrepreneurs, small business owners, and start-ups to amplify their business in the media.

I believe in the power of the media and I believe in the power of entrepreneurs.  Getting media coverage allows entrepreneurs to share who they are and what they do with a bigger audience. You get visible, amplify your brand, educate and entertain the media audience and ultimately gain more customers and clients.

I work in PR with my news producer hat on. Before stepping into PR I was a broadcast journalist for more than 20 years. I have worked in some of Canada’s largest broadcast newsrooms, including OMNI, CityTV, CP24, CBC, and 680News. I worked as an assignment editor, writer, associate producer, call-in show producer, night-show news producer, and radio news editor. I also did a stint as an on-air radio news anchor at 105.9 The Region. Those years working in the newsroom give me a unique set of skills and perspectives. I am able to help my PR clients today knowing what journalists want because I was one for many years. 

As a PR Strategist and Media Coach, I have helped my clients appear in media outlets across Canada, including 680News, The Canadian Press, Business Insider, Thrive Global, Authority Magazine, CBC Toronto, CBC.ca, CBC Here and Now, CTV NewsChannel, Global News @ Noon, CTV's Marilyn Denis, CTV's The Social, CTV Ottawa Morning Live, 105.9 The Region, Rogers Daytime Ottawa, and more. 

I have earned my own media coverage, appearing on CHCH Morning Live, GlobalNews.ca, Thrive Global, and SheOwnsIt.com.

Click here for my Google Drive Media Kit that includes images, previous media links