Tag: press



Do You Have a Media Game Plan?

It is important to have a media game plan. It is all about laying out which media targets you plan to approach and coming up with a hook or angle for all of the stories you plan to pitch. You want to stay organized and plot out your plan. Brainstorm media outlets: As you read newspapers,
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Media Feature: Lydia Di Francesco

This month I have the pleasure of sharing with tips and advice from an entrepreneur who is really rocking her media and PR plan. She is seeing some serious press success. Lydia Di Francesco is a Certified Personal Trainer, coach, and entrepreneur. What she has been able to do in recent months with her media
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Story Pitches: Think Like A Journalist

Coming up with a story pitch can be hard, especially if you feel like there is no product, service, book or company news you want to promote. Really, the story hook or angle is one of the most important elements of your pitch. If you don’t have a story the media is interested in you
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Five Performance Perfecting Tips

  Who wouldn’t want to become a brand ambassador or be hired by a brand for a national media tour? Or maybe your dream it to become a regular contributor or guest on your favourite television morning show?  It is all about promoting who you are and what you do. You know how I feel
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