Who doesn’t love a good make-over?
I have a confession to make…I love make-over shows. I love when people get a make-over. I love when houses get a make-over. The more dramatic the better. I don’t think I am alone here.
So think about using this pitch technique to get press. Clearly this a visual story pitch and it works for television and publishing. When we talk about television you want to make sure you are incorporating a very dramatic before and after. You want to wow the audience. The same effect can be done for magazine, newspaper and online publications as long as you have a good amount of quality photographs.
As with the demonstration pitch, you want to make a list of problems that your customers or clients have and how you can help them solve or fix the problem with a make-over.
There are so many niches or industries this could work for….
- fitness instructor/personal trainer
- make-up artist (naturally)
- Stylist/Style Consultant
- Hair stylist
- Organizer
- Tax/Financial specialist
- House stager
- Designer/decorator
- Contractor
- Painter
The list is endless because we are looking to makeover a problem in a dramatic way.
We could use the example of an organizer. For example, you could present the problem of the busy female entrepreneur who is juggling life, home, family and a business. Her home office is a mess with not only her work clutter but everyone else’s clutter too. We all know working in that kind of mess is not the most productive. Isn’t there that saying… cluttered office, cluttered mind? To be effective you need to have a workspace that works effectively. In comes the organizer. This would be a great opportunity to use an existing client you might have. You save the production team the effort of having to find someone for the segment. The before is a scene of clutter and disorganization. The after is an office that has had a complete make-over. It is a tidy office that has systems in place and is an effective workspace. You can create a list of top tips to help you get organized and stay organized!
When you are pitching the producer or reporter you want to make sure you are clear and concise with your story pitch. You want to lay it all out for them. Think about the props you might need for the segment. In the email, you want to present the problem and help the producer see how you can create a visually interesting segment with a make-over. You want to have it all planned out so the producer can immediately see how the segment will go and how much it will help the audience solve a problem they might be having.
The key to any pitch is to be clear, concise and focused. Pitch the story so well they can’t say no because you have practically produced the segment for them.
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