I am a firm believer in learning from the experiences of others. It is in that spirit that I start the media feature. We kick things off with Leslie Hughes, founder/owner of Punch Media. She is a LinkedIn Optimization Specialist and Social Media Corporate Trainer. She has been featured on CTV’s The Social (clip
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Category: Blog
Story Pitches: Think Like A Journalist
Coming up with a story pitch can be hard, especially if you feel like there is no product, service, book or company news you want to promote. Really, the story hook or angle is one of the most important elements of your pitch. If you don’t have a story the media is interested in you
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Pick Up The Phone…And Call A Journalist
OK so here is the thing. I have a confession to make before we get to the meat of this post. When I was a television and radio news producer I was never a big fan of the phone pitch. There are so many reasons why pitching a story over the phone to a producer
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Top Tips To Writing Awesome Press Releases & Pitches
The first thing I want to say is I don’t think the press release is completely dead but I will caution you about using them as your only way to pitch the media. Press releases are a great tool to share who you are and what you do with the world. They are a great
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Five Performance Perfecting Tips
Who wouldn’t want to become a brand ambassador or be hired by a brand for a national media tour? Or maybe your dream it to become a regular contributor or guest on your favourite television morning show? It is all about promoting who you are and what you do. You know how I feel
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