If you blog you likely have some kind of a content calendar for posts. Creating the media content calendar is a similar idea. This is all about putting some solid systems and techniques in place to help you land press. It takes a little bit of time to build the content calendar but once you
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Category: Blog
How To Find The Perfect Media Contact
Pitching the media your stories is a great way to get press and publicity for your business. But how do you find a journalist’s email address? There are a number of ways to do it but no matter what you use it is all about doing the research. You need to find the journalists
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Your Media Pitch Package
Do you want to pitch journalists for media attention but just not sure where to start? It can be hard in the beginning, to know exactly how to go about reaching out to the media. Like anything else it takes a bit of work and some practice to find the techniques that work for
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BConnected Conference Killer Content Slides
This past weekend I had the pleasure of speaking at the BConnected Conference in Ottawa. I spoke to about 80 bloggers and entrepreneurs about writing killer content. My session wasn’t about SEO or any traffic driving strategies but it was all about crafting kickass content using solid writing tips, techniques, and tools. Let’s face it,
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Create Killer Content Cheatsheet & Checklist
The world online is a busy and noisy place most days. There are so many things pulling at our attention and let’s face it, our attention spans are shorter than ever before. In fact, in a recent Time article, we have a shorter attention span than a goldfish. The challenge is to create content that
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