Coming up with strategies or ways to pitch journalists can be tricky BUT it doesn’t have to be. There are some solid strategies you can use to ensure a successful pitch. I have already reviewed the HOW-TO pitch but it is not the only way to pitch the media. Piggy-backing the news it another way to
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Category: Blog
How To …. A Perfect Pitch Strategy
There are a number of different pitch strategies or story hooks you can use when reaching out to a journalist for media attention. One of those is the How-to pitch. This works for all kinds of media, including television, radio, newspaper and magazine. Just think about all those articles you see in the Huffington
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Be Persistent
When it comes to PR and the promotion of your business persistence really pays off. And that goes for when you are pitching journalists too. You need to be consistently persistent. Be Persistent When Making Connections You need to be persistent when it comes to building the relationships and connections with journalists. These relationships
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Be Clear NOT Clever
This is a rule I was taught way back in Journalism School. Being clear is better than being clever. It still holds true today. When you are pitching the media to get press you need to take this simple rule to heart. It is important to be clear about what you are pitching. It is
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Check Your Ego At The Door
Pitching The Media? Leave Your Ego At The Door Here is the thing about pitching journalists….they don’t really care about you! I don’t say that to be mean. Journalists aren’t mean, uncaring people but when it comes to doing their job they just don’t care that much about you and your business. What the media
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