Do you blog? So many people are blogging these days. Even more are reading blogs. Many of those people consider themselves bloggers. But what if you are a solo-entrepreneur or small business owner? Should you blog too? My answer to that is YES! A 2010 survey done by Hubspot found that 46% of people
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Category: Blog
Story Trumps Event
There is no doubt getting media attention can be work. You need to do your homework. You need to research to find the right producers, the right reporters, the right shows and the right media outlets. But there is more to it than that. It takes a great pitch to grab the media’s attention. Not
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Headlines Matter: 5 Steps To Creating YOUR Own Headline Bank
Extra! Extra! Read All About It Now that is a classic old school headline. Decades ago you could get away with an attention grabbing headline like that. These days competition is fierce. Now we have television, radio, newspapers, magazines, blogs, YouTube and Social Media all grabbing for our attention. How do you stand out in
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5 Tips to Help You Create An Idea Bank
Being creative can be a challenge on the best of days. There are days when we seem to be full of brilliant ideas. They just flow like water from the tap. Then there are days when the faucet runs dry. What do you do on those dry days? You reach into your IDEA BANK
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What Does The Media Really Want?
What does the media want? Good question. It is something many people wonder about and few ever really know. It is often knowledge kept close to the chest by industry insiders. We are talking secrets of the media. I want to share some of those secrets with you. These are secrets that will help you stand
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