This past weekend I had the pleasure of joining a small group of online movers and shakers so to speak. It was the BConnected Conference in Gatineau, Quebec. This was my first time at BConnected. It was an intimate conference. The number of attendees was small and that really allowed each of us to connect.
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Category: Blog
Writers Workshop: Tips For Writing Better Online Content
Good writing is good writing. I have said it before and I will say it again. No matter what you are writing for, whether it is online or in print, good writing is good writing. BUT…there are a few things that can help you be more effective when you are writing online. I want
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Pitching the Media: 6 Tips for Crafting a Pitch That Hits The Mark
OK, we have talked about pitches that fail to impress but how do you craft a pitch or press release that hits the mark? How do you get noticed? How do you make it past the pile of press releases, emails and stories? There are a few things you need to think about
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The Pitch – The Good, The Bad, The Ugly
Ah, the pitch. I have worked in the media for years and see all kinds of PR pitches. There is the good pitch. There is the bad pitch. There is the UGLY pitch. You know the good ones because they are the right fit. These are the PR pitches addressed to you, that
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Rocking Your Video Content: Tips from a YouTuber
Video is a great way to create content and connect with your audience, clients or customers. There is no denying the power of YouTube.com. Every day there are billions of views on YouTube. Now that is power! Like every other way to create content there is the good, the bad and the ugly. It
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