Today I want to talk to you about the importance of follow-up and how failing to do it is actually leaving possible media opportunities on the table. How you wonder? Well, let’s set the scene. You have spent the time to craft a solid email pitch to a specific producer of your favourite local morning
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Category: Blog
Perfect Your On Air Performance
So you have pitched your heart out and got recognized and greatly rewarded for your efforts: you are now the newest member of the morning shows panel. Now, what? I often see people on T.V or hear them on the radio and just cringe. There is something to be said for a little bit of
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Do You Have a Media Game Plan?
It is important to have a media game plan. It is all about laying out which media targets you plan to approach and coming up with a hook or angle for all of the stories you plan to pitch. You want to stay organized and plot out your plan. Brainstorm media outlets: As you read newspapers,
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Top Tips To Writing Press Releases
So, what’s a press release? press re·lease A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Really, when it comes to the press release it is really just an announcement of
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JOURNALIST TALK: Pitch Tips From A Producer & Assignment Editor
What is the best way to pitch a journalist? The best way to pitch a story to any Assignment Editor is through a detailed email. Make certain the subject line is eye catching. In the first 2 sentences get the important information out. Make sure contact information is right. In a story pitch,
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