A digital press kit is like a one-stop shop for journalists to find information about you and your company! The key to creating a solid digital press kit is to think like a journalist. Think about what the reporter or journalist may want to know about you if they come looking. You want to provide
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Category: Blog
Media Feature: Lydia Di Francesco
This month I have the pleasure of sharing with tips and advice from an entrepreneur who is really rocking her media and PR plan. She is seeing some serious press success. Lydia Di Francesco is a Certified Personal Trainer, coach, and entrepreneur. What she has been able to do in recent months with her media
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What To Pitch…Using The Piggy Back Method
You know you want to get your face, name, and business in the spotlight but sometimes you feel like there is nothing you can share. I would say to you… you have LOTS to share, you just don’t know it yet. This post is all about piggy-backing on something that is already happening. This pitching technique
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Media Feature: Katrina Turnbull
There is nothing better than learning from the success and challenges of others. In the spirit of that, I created the Media Feature post. Every month I will shine the light on an entrepreneur who is rocking it with their media and PR. This month I asked blogger, entrepreneur, fashionista, and mom Katrina Turnbull
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Top Press Release Distribution Services
Press releases I would never say the press release or news release is completely dead. There is a purpose for them but it isn’t necessarily the best way to pitch a story to the media. The press release is a good tool to share information about your company, announce awards, or share details about events,
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