Category: Get Creative
Story Trumps Event
There is no doubt getting media attention can be work. You need to do your homework. You need to research to find the right producers, the right reporters, the right shows and the right media outlets. But there is more to it than that. It takes a great pitch to grab the media’s attention. Not
Read More »
Headlines Matter: 5 Steps To Creating YOUR Own Headline Bank
Extra! Extra! Read All About It Now that is a classic old school headline. Decades ago you could get away with an attention grabbing headline like that. These days competition is fierce. Now we have television, radio, newspapers, magazines, blogs, YouTube and Social Media all grabbing for our attention. How do you stand out in
Read More »
5 Tips to Help You Create An Idea Bank
Being creative can be a challenge on the best of days. There are days when we seem to be full of brilliant ideas. They just flow like water from the tap. Then there are days when the faucet runs dry. What do you do on those dry days? You reach into your IDEA BANK
Read More »
Get The Polish Out
We have all done it. I do it all the time. What is it you ask? Well, it is the Sh*@ty First Draft! Yup I said it. And let’s be honest, it is the only way to get to the good stuff. You need to just let it all out before you can get the
Read More »