Don’t Leave An Opportunity On The Table
Today I want to talk to you about the importance of follow-up and how failing to do it is actually leaving possible media opportunities on the table. How you wonder? Well, let’s set the scene. You have spent the time to craft a solid email pitch to a specific producer of your favourite local morning
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Perfect Your On Air Performance
So you have pitched your heart out and got recognized and greatly rewarded for your efforts: you are now the newest member of the morning shows panel. Now, what? I often see people on T.V or hear them on the radio and just cringe. There is something to be said for a little bit of
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Do You Have a Media Game Plan?
It is important to have a media game plan. It is all about laying out which media targets you plan to approach and coming up with a hook or angle for all of the stories you plan to pitch. You want to stay organized and plot out your plan. Brainstorm media outlets: As you read newspapers,
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