What Does The Media Really Want?
What does the media want? Good question. It is something many people wonder about and few ever really know. It is often knowledge kept close to the chest by industry insiders. We are talking secrets of the media. I want to share some of those secrets with you. These are secrets that will help you stand
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Media Kits Matter
Do you have a media kit? Not sure you need one? Media kits are an essential part of your self-promotion or PR strategy. Having a media kit easily visible and accessible on your website is the best way to promote what you do and how you can be of service to the media. You need
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Is Time On Your Side?
TIME It can be your friend or your enemy depending on your game plan. The same is true for the media. TIME matters in the business of media. Everything that happens in the media is about how to manage time. Producers and reporters are always on a deadline. Time is always racing ahead. Time is
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