I am not shy about how I feel about leveraging the power of the media to promote your business. I recently got a chance to sit down and chat with Lara Wellman about the benefits of getting press and how to pitch to the media.
Check out the podcast HERE
Getting media attention is a great way to reach out to a new or bigger audience. Think about the cost of advertising on a particular media outlet ($$$$$) compared to the cost of your time and effort to get featured in the news or get an interview with a reporter. It just takes your time and a little effort on your part to find the perfect media to pitch and to reach out to that reporter or producer with your story. You will see big payoffs by getting press. You get a chance to build up your Biz Street Cred and increase your Know, Like and Trust factor with customers and clients.
Don’t forget if you want help learning how to pitch to the media, to create stories that will resonate with the media or perfecting your media performance check out my one-on-one coaching
And don’t forget to sign up for my FREE updates where I share lots of media and communication tips.
