The key to solid pitches and post is to not think you have to reinvent the wheel but look to dates and milestones that show up on the calendar every year. Use these special days to spark your ideas and think outside the box when it comes to your social media posts and your media pitches
Summer BBQ & Picnics – from picnic-ware to beach blankets, Bluetooth speakers and recipes for s’mores, there is something about July that drives editors to cover these quintessential summer events. Partner with a few brands or influencers to create content on social or pitch editors and producers with a great list of summer party essentials.
Surviving The Summer Heat – Think about tips to surviving the heat and staying cool? Maybe you have backyard fun tips or a day at the beach fun. Or if you are someone who focuses on beauty tips, share know-how on how to keep your skin crisp and cool and your makeup on point.
July 30 – International Friendship Day – This is a great time to do an appreciation social shout out to your community (think about your community and crew but also editors, influencers, partners, employees) or host a giveaway for a set of besties.
Staycation Tips – it’s not always possible to head to a cottage or grab a flight to a summer getaway, so how about sharing your top tips for the best staycation? Think about pitches or posts about products that make your staycation even better!
July 17 – World Emoji Day – As expert communicators, plan on sharing just how the emoji has changed how we communicate. Think about sharing how you use emojis or even run a fun contest for your community to share their fun and fav emoji!
July Days of the Month
01 – Canada Day
04 – Independence Day (USA)
07 – World Chocolate Day
11 – World Population Day
12 – National Simplicity Day
13 – National French Fry Day
15 – National Give Something Away Day
17 – World Emoji Day
21 – National Junk Food Day
21 – National Ice Cream Day
24 – International Self Care Day
30 – National Father-in-Law Day
Awareness Month
National Cell Phone Courtesy Month
National Culinary Arts Month
National Grilling Month
National Independent Retailer Month
Awareness Weeks
Week of Major League All-Star Baseball Game – July 12
National Parenting Gifted Children Week – 3rd week in July
These dates are meant to give you a little inspiration for your July posts and pitches. Remember, share what impacts your life and what resonates with your community.
