There are a number of different pitch strategies or story hooks you can use when reaching out to a journalist for media attention. One of those is the How-to pitch. This works for all kinds of media, including television, radio, newspaper and magazine. Just think about all those articles you see in the Huffington
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Tag: journalists
Be Persistent
When it comes to PR and the promotion of your business persistence really pays off. And that goes for when you are pitching journalists too. You need to be consistently persistent. Be Persistent When Making Connections You need to be persistent when it comes to building the relationships and connections with journalists. These relationships
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Be Clear NOT Clever
This is a rule I was taught way back in Journalism School. Being clear is better than being clever. It still holds true today. When you are pitching the media to get press you need to take this simple rule to heart. It is important to be clear about what you are pitching. It is
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Make Your Story Pitches Focused & Targeted
Sending story pitches to journalists is a great way to get press BUT you need to make sure you are taking the time to send the kind of pitch that will be successful. Before I tell you what you should do let me mention what you SHOULDN’T do first. Do NOT send out one mass
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