Coming up with a story pitch can be hard, especially if you feel like there is no product, service, book or company news you want to promote. Really, the story hook or angle is one of the most important elements of your pitch. If you don’t have a story the media is interested in you
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Tag: media
Pick Up The Phone…And Call A Journalist
OK so here is the thing. I have a confession to make before we get to the meat of this post. When I was a television and radio news producer I was never a big fan of the phone pitch. There are so many reasons why pitching a story over the phone to a producer
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Top Tips To Writing Awesome Press Releases & Pitches
The first thing I want to say is I don’t think the press release is completely dead but I will caution you about using them as your only way to pitch the media. Press releases are a great tool to share who you are and what you do with the world. They are a great
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Five Performance Perfecting Tips
Who wouldn’t want to become a brand ambassador or be hired by a brand for a national media tour? Or maybe your dream it to become a regular contributor or guest on your favourite television morning show? It is all about promoting who you are and what you do. You know how I feel
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Do You Have a Media Diet?
If the answer to that question was NO! or Heck No! or Are you crazy? Why would I bother with the news it is always bad, sad or tragic news???? Or maybe you say it’s downright depressing? This is the post for you. I know news can be difficult to digest sometimes. I have
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