When it comes to PR and the promotion of your business persistence really pays off. And that goes for when you are pitching journalists too. You need to be consistently persistent. Be Persistent When Making Connections You need to be persistent when it comes to building the relationships and connections with journalists. These relationships
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Tag: media
Be Clear NOT Clever
This is a rule I was taught way back in Journalism School. Being clear is better than being clever. It still holds true today. When you are pitching the media to get press you need to take this simple rule to heart. It is important to be clear about what you are pitching. It is
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Check Your Ego At The Door
Pitching The Media? Leave Your Ego At The Door Here is the thing about pitching journalists….they don’t really care about you! I don’t say that to be mean. Journalists aren’t mean, uncaring people but when it comes to doing their job they just don’t care that much about you and your business. What the media
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Media Monday Tip: Get Creative
Getting the attention of the media takes work, strategy and persistence. You need to have a good plan when you are reaching out to the media to get featured. It is a noisy place these days. Journalists are busy people, they get hundreds of emails, including press releases and pitches a day. So how
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Media Monday Tip: Get To The Point
Be Brief. Make every word count. Get to the point…FAST! Pitching stories to a journalist is a great way to get media attention but you want to make sure you are being effective. When you are pitching journalists a story you want to make sure you are getting to the meat of your idea quickly. Don’t
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