So you have a great company, product, service or story and you want to share it with the world. And you think you want to send out a press releases to all the news organizations all across the city, province or country. First I will say that might not be the best strategy to get
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Tag: newsroom tips
Pitching the Media: 6 Tips for Crafting a Pitch That Hits The Mark
OK, we have talked about pitches that fail to impress but how do you craft a pitch or press release that hits the mark? How do you get noticed? How do you make it past the pile of press releases, emails and stories? There are a few things you need to think about
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Writing Tips from the Newsroom: Borrowing from Broadcasting for Writing Online Content
There are some great writing lessons you can learn from the broadcast news world. I have worked in television and radio newsrooms for about 15 years. Writing for news means sticking to some basic rules. Of course, rules are meant to be broken which broadcasters do from time to time. For the
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