Why are you doing what you do? What inspired you to help people? Your WHY is a great pitch technique. Journalist are always on the look out for great stories. Sharing what you do and why you do it is a great way to get attention. You may not want to hear this but
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Tag: PR
How To Use The Piggy-Back Pitch Strategy To Get Press
Coming up with strategies or ways to pitch journalists can be tricky BUT it doesn’t have to be. There are some solid strategies you can use to ensure a successful pitch. I have already reviewed the HOW-TO pitch but it is not the only way to pitch the media. Piggy-backing the news it another way to
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Be Persistent
When it comes to PR and the promotion of your business persistence really pays off. And that goes for when you are pitching journalists too. You need to be consistently persistent. Be Persistent When Making Connections You need to be persistent when it comes to building the relationships and connections with journalists. These relationships
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Media Monday Tip: Get To The Point
Be Brief. Make every word count. Get to the point…FAST! Pitching stories to a journalist is a great way to get media attention but you want to make sure you are being effective. When you are pitching journalists a story you want to make sure you are getting to the meat of your idea quickly. Don’t
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Make Your Story Pitches Focused & Targeted
Sending story pitches to journalists is a great way to get press BUT you need to make sure you are taking the time to send the kind of pitch that will be successful. Before I tell you what you should do let me mention what you SHOULDN’T do first. Do NOT send out one mass
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