October Pitch & Post Ideas


Fall has finally arrived. I have mixed feelings about this season. I love the cooler days of fall and the changing colours of the leaves but it also means we are that little bit closer to winter. I don’t love winter, especially after January. The hot days of summer are in the rear-view mirror and it is full speed ahead to the shorter, more colourful days of fall.

Often the themes of this season focus on coziness, settling into layered fashion, beauty routines looking toward cooler weather, comfort food cooking, Halloween, holidays and the changing of the season.

Below is a list of days, milestones, and national days that could help you create blog content, social media posts, and media pitches. This is not everything out there so be sure to hit the internet and do a Google search for any other dates that could fit with your business or niche. Don’t forget any time you are posting or pitching be sure to have a look at any hashtags that could be connected and are being shared on social media.

International Coffee Day (October 1) – Let’s talk fair trade brands. 

Do Something Nice Day (October 5) – This is a great day to send out  “just because” October-inspired goodies to your favorite editors, influencers, clients and vendors. This is a great opportunity to talk about doing something nice for the planet by buying sustainable products. 

Fall/Winter Transition – Fall fashion is in full swing! This is a great time to start talking about skincare and products that health with moisturizing.

National Boss’s Day (October 16) –  Is there an industry that loves a boss more than fashion/lifestyle? Boss’s Day is the perfect time to pitch amazing gift ideas, contribute to roundups featuring CEO advice, salute your fellow bosses who help keep your company moving and heck, even pen a think-piece around the rising concept of being a boss and how it is impacting the work choices of younger generations. #Getit.

October-inspired quiz – A quiz is a great way to boost engagement and drive shares. 

October Days of the Month

National Breast Cancer Awareness Month

01 – International Day of Older Persons

01 – International Music Day

02 – National Child Health Day – First Monday in October

03 – National Walk to School Day – First Wednesday in October

04 – National Taco Day

04 – Manufacturing Day

05 – World Teachers’ Day

06 – World Smile Day – First Friday in October

10 – World Mental Health Day

10 – National Stop Bullying Day – Second Wednesday in October

11 – National Coming Out Day

14 – Canadian Thanksgiving

16 – World Food Day

17 – World Pasta Day

19 – National Mammography Day – Third Friday in October

24 – United Nations Day

25 – International Artists Day

29 – World Stroke Day

31 – Halloween

Author: ChristyAnn