You should blog! I bet you have heard that before, many times over. Blogging for business is essential today. It is how you tell the world about what you do and how your business can help clients and customers. Blogging is one of the easiest ways to reach out to your community and share your
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Tag: media
Media Monday: Be Colourful
What do I mean by BE COLOURFUL? What I mean is be more than just VANILLA. If you want to get the attention of the media to get press for you business, brand or blog then you need to stand out from the crowd of other story pitches and press releases.There is so much noise
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Make Your Story Pitches Focused & Targeted
Sending story pitches to journalists is a great way to get press BUT you need to make sure you are taking the time to send the kind of pitch that will be successful. Before I tell you what you should do let me mention what you SHOULDN’T do first. Do NOT send out one mass
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5 Tips to Help You Create An Idea Bank
Being creative can be a challenge on the best of days. There are days when we seem to be full of brilliant ideas. They just flow like water from the tap. Then there are days when the faucet runs dry. What do you do on those dry days? You reach into your IDEA BANK
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Is Time On Your Side?
TIME It can be your friend or your enemy depending on your game plan. The same is true for the media. TIME matters in the business of media. Everything that happens in the media is about how to manage time. Producers and reporters are always on a deadline. Time is always racing ahead. Time is
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