Press releases I would never say the press release or news release is completely dead. There is a purpose for them but it isn’t necessarily the best way to pitch a story to the media. The press release is a good tool to share information about your company, announce awards, or share details about events,
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Tag: pitches
Is Time On Your Side?
TIME It can be your friend or your enemy depending on your game plan. The same is true for the media. TIME matters in the business of media. Everything that happens in the media is about how to manage time. Producers and reporters are always on a deadline. Time is always racing ahead. Time is
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Pitching the Media: 6 Tips for Crafting a Pitch That Hits The Mark
OK, we have talked about pitches that fail to impress but how do you craft a pitch or press release that hits the mark? How do you get noticed? How do you make it past the pile of press releases, emails and stories? There are a few things you need to think about
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The Pitch – The Good, The Bad, The Ugly
Ah, the pitch. I have worked in the media for years and see all kinds of PR pitches. There is the good pitch. There is the bad pitch. There is the UGLY pitch. You know the good ones because they are the right fit. These are the PR pitches addressed to you, that
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