It is important to have a media game plan. It is all about laying out which media targets you plan to approach and coming up with a hook or angle for all of the stories you plan to pitch. You want to stay organized and plot out your plan. Brainstorm media outlets: As you read newspapers,
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Tag: pitching
Five Performance Perfecting Tips
Who wouldn’t want to become a brand ambassador or be hired by a brand for a national media tour? Or maybe your dream it to become a regular contributor or guest on your favourite television morning show? It is all about promoting who you are and what you do. You know how I feel
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Five Ways To Use Twitter To Get Press
I often hear people say Twitter isn’t what it used to be. That they only hear crickets when they post their 140 character status updates. So many people say they don’t use Twitter anymore. If you are one of those people I would say you are missing out on a key tool to help you get
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Be Persistent
When it comes to PR and the promotion of your business persistence really pays off. And that goes for when you are pitching journalists too. You need to be consistently persistent. Be Persistent When Making Connections You need to be persistent when it comes to building the relationships and connections with journalists. These relationships
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Check Your Ego At The Door
Pitching The Media? Leave Your Ego At The Door Here is the thing about pitching journalists….they don’t really care about you! I don’t say that to be mean. Journalists aren’t mean, uncaring people but when it comes to doing their job they just don’t care that much about you and your business. What the media
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