Getting the attention of the media takes work, strategy and persistence. You need to have a good plan when you are reaching out to the media to get featured. It is a noisy place these days. Journalists are busy people, they get hundreds of emails, including press releases and pitches a day. So how
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Tag: pitching
Make Your Story Pitches Focused & Targeted
Sending story pitches to journalists is a great way to get press BUT you need to make sure you are taking the time to send the kind of pitch that will be successful. Before I tell you what you should do let me mention what you SHOULDN’T do first. Do NOT send out one mass
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Story Pitch Like A Pro: How To Successfully Pitch The Media & Get Featured
Want to know how to successfully pitch the media? It is simple really. DON’T MAKE IT ALL ABOUT YOU! Yup, that’s one of the best ways to get you and your business featured in the media. Here is the thing about the media, they don’t really care about you. I don’t say that to
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Media Tip: Tell Me Why I Care
Yup, you read that right. TELL ME WHY I SHOULD CARE! That is what I tell all my journalism students when it comes to telling stories. And what I am telling you right now. When you are telling a story you need to make me feel something. You need to tell me why I should
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