When it comes to your Media + PR game plan it is important to think about it from all areas. In order to make sure you are covering all your basis let’s review some of the important areas of your plan.
This is the part of your plan where you can control the message! When we talk about your own content and anything that helps you share who you are and what you do with your community. So let’s talk about your website and your blog. Any area of your profile where you own the real estate and control the message.
This is anything you are sharing with your community! So think about your social media handles for this one. What are you sharing on your Twitter handles, Facebook page, Instagram, Pinterest, LinkedIn, Snapchat, Periscope handle. This is all your content from your owned media that you are sharing with the world. Again, this is also very much an owned media too! You own this real estate, the difference here is that while you control the message you are sending out you can not control the interaction!
This is all the media you get or earn on your own or from your PR rep. Think about all those pitches you send out to producers, editors and reporters and all the media appearances you get from those efforts. You are earning it!
Sometimes there are opportunities to pay to have your product/service placed on a show, not something I think is a must do! If you are targeting your pitches to the media, I believe you can get all you need from earned media! What you can also consider paid media is things like Facebook ads and the like!
So, now that you have a better understanding of the areas of your media game plan you can figure out where you need to spend your time and where you need to step up your game a bit!