There is no question figuring out how the media works and who to send your story idea or story pitch to can be confusing, especially if you are new to media and PR or never been to a newsroom before. It can feel like a secret world that few ever get to see. I
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Tag: press
Do You Have a Media Game Plan?
It is important to have a media game plan. It is all about laying out which media targets you plan to approach and coming up with a hook or angle for all of the stories you plan to pitch. You want to stay organized and plot out your plan. Brainstorm media outlets: As you read newspapers,
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Media Feature: Lydia Di Francesco
This month I have the pleasure of sharing with tips and advice from an entrepreneur who is really rocking her media and PR plan. She is seeing some serious press success. Lydia Di Francesco is a Certified Personal Trainer, coach, and entrepreneur. What she has been able to do in recent months with her media
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Story Pitches: Think Like A Journalist
Coming up with a story pitch can be hard, especially if you feel like there is no product, service, book or company news you want to promote. Really, the story hook or angle is one of the most important elements of your pitch. If you don’t have a story the media is interested in you
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Five Performance Perfecting Tips
Who wouldn’t want to become a brand ambassador or be hired by a brand for a national media tour? Or maybe your dream it to become a regular contributor or guest on your favourite television morning show? It is all about promoting who you are and what you do. You know how I feel
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